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How to create the ultimate marketing video

Videos have made inroads into digital marketing in recent years, emerging as a potent promotional tool for businesses looking to sell their services in an innovative and engaging manner. When it comes to video marketing, however, there are some very clear ‘rules’ that businesses should follow in order to get their videos right. If done incorrectly, marketing videos can be more detrimental to a business than beneficial.

Fortunately, if you’re a business trying to implement a successful video marketing strategy, you’ve come to the perfect spot, as CF Communications shares 25 tips to creating the ultimate marketing video.

Tell a story

An effective video tells a story rather than being blatantly salesy. Businesses should use video’s emotive power to appeal to their client’s wants and desires, according to the Digital Marketing Institute. 

Make sure the introduction stands out

Similar to how we are unlikely to open an email if the subject line does not capture our attention, one-fifth of viewers abandon a video within 10 seconds if they are uninterested in what they see. With this in mind, the video’s start is critical, and it should be motivating, engaging, and instructive in order to grab the viewer and inspire them to watch the entire video. 

Create a stimulating title

In order to capture a viewer’s attention, your video’s title should be engaging and eye-catching. Furthermore, by including relevant keywords in the title, the video is more likely to appear in search results when viewers look for the subject. 

Focus on the mission and less on the product

Rather than being overly focused on the service and all of its perks, channel the video’s message into the service’s objective. Dove, for example, is praised for making emotional viral videos that focus less on the product and more on the purpose. 

Don’t be boring

Who wants to sit through a dull video? It should go without saying that if you want your business’s video marketing strategy to be a success, you need to make interesting and motivating videos that are never boring. 

Get a little bit risqué!

While too much naughty content is unlikely to help your business’s credibility, as Inc. points out, the correct amount might be beneficial for page views – as long as it isn’t overdone. 

Make it mobile-friendly

With more people accessing the internet via mobile devices, it’s critical that corporate videos are mobile-friendly. According to YouTube, mobile video consumption is increasing by 100% every year! As a result, marketing videos must be able to be downloaded and viewed on mobile devices. 

Think about SEO

Simply said, Google loves video content, and an effective video marketing plan should include SEO considerations. To get the most SEO value out of your videos, include a well-written description that is tagged with relevant keywords. 

Include your URL in the video

In a marketing video, displaying your website URL is a good approach for businesses to gain visibility and drive visitors to their website. 

Educate your audience

One of the most successful ways to deploy efficient video marketing, according to the Digital Marketing Institute, is to educate viewers. Videos that include guidance, information, suggestions, and other educational content are often more effective than videos that are merely promotional. 

Make the video more atmospheric with music

Music is a great instrument for eliciting a wide range of emotions in video material. Don’t be scared to include music in your video that matches the message’s atmosphere and makes the video more interesting and expressive. 

Use video content generated by clients

Putting your clients behind the camera to talk about how they have used and benefited from your service, can be a powerful way to engage viewers and appeal to prospective clients. 

Include a call to action

A marketing video should have a call to action at the end, similar to how all blog posts and content should have one, inviting the reader to take additional action, such as signing up for a newsletter or visiting a website. Consider what you want viewers to do once they’ve watched the video and then gently persuade them to do so without being pushy. 

Take viewers behind the scenes

Clients enjoy getting up and personal with brands, and video marketing provides the ideal opportunity to take them behind the scenes and into your business’s “natural settings.” 

Include tutorial videos

Posting tutorials that are relevant to your specialty is an excellent approach to connect with clients and engage them. Tutorials should not reveal all of your industry secrets but should provide enough information and value to inspire viewers to want to learn more. 

Keep them short

Online users rarely have much time to waste before moving on to another site or watching a new video. In this regard, shorter marketing videos are more likely to be successful than longer ones. 

Use a professional voice

In a corporate video, words uttered clearly and professionally will always outperform those spoken by an amateur speaker, whose lack of expertise speaking in front of the camera is obvious. With this in mind, having an employee who is comfortable speaking in front of the camera video the video, or perhaps hiring a professional, would be a smart option. 

Use micro-video apps

Along with all of the talk about keeping videos short for the viewer, it’s also true that most social platforms prefer shorter material. Short, concise material wins out over lengthy types of content, especially on social media outlets. Micro-video apps, which condense videos to less than 10 seconds and are excellent for sharing on platforms like Instagram and Twitter, should be considered by video marketers. 

Pose questions

By asking viewers questions, you may increase engagement and conversation with your video. Request that viewers respond to the questions in the comments section below the video. 

Don’t be preoccupied with perfection

Nobody expects perfection from marketing videos since they aren’t Hollywood videos. While you want the video to look professional, don’t become so fixated on perfection that you don’t get it right on the 50th take. 

But don’t forget production quality

However, it is critical that a marketing video be professionally created. It could be a good idea to get the help of a professional video production business for everything from camera work to lighting, editing, and voiceovers to ensure the video is of excellent quality. 

Use videos to help you create your own effective video marketing strategy

Look to sites like YouTube to discover how companies are already creating videos that have gone viral. These ’10 Epic Viral Marketing Videos’ on YouTube, which include Coca-Cola, will provide you with some suggestions on how some of the biggest and most well-known corporations are crafting a video tailored to go viral. 

Build hype around the launch of the video

Rather than merely launching your video, create buzz around it by announcing its release date on your website, blog, and social media platforms.

Provide some humor

Not every business video has to be solemn. On the contrary, a little comedy can help to increase attention in your video. 

Embed a video on landing pages

Not every business video has to be solemn. On the contrary, a little comedy can help to increase attention in your video. 

Online video is predicted to be the leading source of web content in 2022, with 82.5% of all web traffic and 86% of businesses using video as a marketing tool. It is imperative businesses create videos that resonate with their audience and ultimately help sell their services and products. 

CF Communications helps you tell your story and connect to the right audience. We optimise your content by giving it the right title, tags, headings, and description.  Your video marketing strategy is high on our priorities to increase your exposure and networking. We will help you connect to the right audience that will share your videos.

Book a free consultation today! There is no obligation, we want to understand a bit about your goals and your marketing vision. During the call, we will best be able to advise you and direct you to the best services for you and your business.

Find out more.

Read more:

How Video Content Marketing Benefits Your Brand

5 Reasons You Should Hire a Professional Video Production Team

What Can a Video Production Team Do For My Brand?

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