Video content is increasing daily in popularity across the world. You cannot scroll five seconds on a social media platform before a video pops up on your screen. 500 million people are watching Facebook videos every day and generate more shares and engagement than any other type of content. The question is not whether you should generate video for your brand, but why you haven’t started yet! If you still need convincing, here are 5 reasons why you should hire a professional video production team.
So you have your own business and you know that you’d like to incorporate video into your marketing strategy. But will you be able to visualise your ideas? This is where you need a video production team. Each team member has specific skills that are applied to each production. The videographer knows how to get the best angles and use the most suitable lightning. Videographers know how to make a simple interview shot look creative and which B-roll to film.
Like any other profession, the video production team studied in their field and gained experience by working on different productions. They have the knowledge and skills you need to make a successful video.
As we can only create quality productions with quality equipment, we invest in the best possible equipment. Videographers and sound engineers make sure that their equipment can be used in various different situations. We swap lenses for different shots and make use of additional lighting to ensure we have the best quality for the recording. When you watch online videos, it is noticeable when content was created with a smart phone and when a professional sound engineer was involved. The difference in sound quality is due to the sound engineer’s experience as well as the equipment used.
Your videos will be a creative story when a professional editor is involved. With their skill and practice, they know which footage to showcase and how to cut a long interview into a quick to-the-point feature. Editing takes more time than people realise as the editor needs to watch all the footage, decide on which shots to use and how to tell your story in the most creative way. The editor is also the one that adds the text, syncs the sound, fix the colour and sometimes even mix the audio before finalising the video.
Quick and excellent results
With hiring a video team you will be able to produce a high quality product to promote your brand. Your video will stand out in the abundance of home-made videos that stream on the net and will be delivered according to deadlines agreed at the start of the project. You’ll be involved from the brief to the end product, providing input on the direction.
With video being one of the most versatile and profitable digital marketing tools, CF Communications offer clients different video creation options. From brand videos, to social media posts, explainer videos and more, we can create all the videos you need to provide your business with a professional and unique look and feel, saving you time and money, leaving you to do what you do best.
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