Newsroom

The world of B2B marketing is on the move, with exciting trends reshaping how businesses connect with their audiences. As we head into 2025, marketing is becoming more creative, more personalised, and more focused on genuine relationships. Here are the trends making waves this year and what they mean for...

‘Quiet vacationing’ highlights the need for better employee wellbeing practices

06 Jan 2025

CF Communications

The latest trend of ‘Quiet Vacationing,’ where employees discreetly work from vacation spots, is sparking controversy among business leaders. However, Cathlen Fourie, Managing Director of CF Communications, argues that this trend highlights the need for organisations to prioritise employee well-being and flexible working environments. “Quiet Vacationing is not the problem;...

B2B Communication Trends for 2025

01 Jan 2025

CF Communications

As we step into 2025, the way businesses communicate with each other is going through some big changes. Technology is moving fast, and what clients expect from companies is shifting too. This means businesses have a great chance to rethink how they connect with their audience. Let’s look at the...

CEOs urged to rebuild public trust amid innovation boom

10 Mar 2024

CF Communications

As cutting-edge technologies transform businesses, a major global study is sounding the alarm for CEOs in South Africa – the public’s trust in innovation is faltering. The 2024 Edelman Trust Barometer reveals people worldwide are increasingly wary that rapid technological progress is leaving key ethical considerations in the dust. But...

Clients in the News

B2B Marketing Trends for 2025

‘Quiet vacationing’ highlights the need for better employee wellbeing practices

B2B Communication Trends for 2025

CEOs urged to rebuild public trust amid innovation boom

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