Video content marketing has become the key to marketing success for many brands operating on social media.
According to Hubspot’s 2020 State of Marketing Report, mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years. Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021.
Video presents the opportunity to create a direct and emotional connection with your audience. Video is more engaging, more memorable, and more popular among people than any other type of content. It also shows that it has a positive impact on sales and ROI.
So what types of video are there at your disposal? Well, there’s:
- Explainer videos
- Live streams (Facebook live / IGTV / YouTube live streams / Twitter Periscope)
- Product videos
- Podcasts (filmed or uploaded as video)
Let’s look at the benefits that video content has on your brand.
Creates brand awareness
One of the best things you can do to increase the success of your videos is to help people visualse what their lives would be like with your product or service. Showing your product in action will make your video more interesting for users to watch. With services, it’s a bit tougher to show in action, but you can get creative with things like Q&As, ask the experts, an educational series, and more.
People are more likely to share videos with friends and family, if they feel the brand is authentic. Sharing creates awareness of your brand which in turn increases sales.
Statistics show that 55% of people watch videos online every day, and social media videos generate up to 1200% more shares than texts and images combined. These numbers should tell you everything you need to know about video content marketing.
Generates sales leads
Due to the increased demand for videos, there’s a greater chance that your video marketing will be seen by your target audience. People are twice as likely to share videos with their friends as compared to other forms of content. When they see your branded content, you can expect greater reach and sales from video content marketing on social media.
Search Engine Optimisation
Google loves videos and seeing that Google owns YouTube, it has a significant effect on your search engine ranking. Popular videos can even appear on Google search engine results pages for related keywords. That’s why optimising video content is critical to ranking and accessing the audience on YouTube.
People connect on different platforms with videos: 49% on Facebook, 32% on YouTube, 24% on Instagram, 22% on Snapchat and 22% on Twitter. Your brand has to focus on creating content that will connect with your audience and generate videos that they want to share. By engaging and sharing your brand’s videos it boosts your web traffic and creates potential sales leads.
It’s important to remember with all videos, they should be created as a part of a larger content marketing campaign, showcasing your business’s high-level vision, mission, or products and services. You don’t need to have a large budget to create high-quality video content that works for social media. The key is to create content on a regular basis, always reminding your audience that you exist.
In the end, making video content work comes down to these simple things: high-quality production, informative and compelling message, a bit of innovation and humor, and that’s it!
CF Communications helps you tell your story and connect to the right audience. We optimise your content by giving it the right title, tags, headings and description. Your video marketing strategy is high on our priorities to increase your exposure and networking. We will help you connect to the right audience that will share your videos.
Image by Freepik.