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Our Thoughts

B2B Marketing Trends for 2025

13 Jan 2025
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The world of B2B marketing is on the move, with exciting trends reshaping how businesses connect with their audiences. As we head into 2025, marketing is becoming more creative, more personalised, and more focused on genuine relationships. Here are the trends making waves this year and what they mean for businesses across the property, tourism and hospitality industries. Smarter marketing...
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‘Quiet vacationing’ highlights the need for better employee wellbeing practices

06 Jan 2025
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The latest trend of ‘Quiet Vacationing,’ where employees discreetly work from vacation spots, is sparking controversy among business leaders. However, Cathlen Fourie, Managing Director of CF Communications, argues that this trend highlights the need for organisations to prioritise employee well-being and flexible working environments. “Quiet Vacationing is not the problem; it’s a symptom of larger issues within workplace cultures that...
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B2B Communication Trends for 2025

01 Jan 2025
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As we step into 2025, the way businesses communicate with each other is going through some big changes. Technology is moving fast, and what clients expect from companies is shifting too. This means businesses have a great chance to rethink how they connect with their audience. Let’s look at the key trends that are shaping B2B communication this year and...
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Innovation vs. Trust: Navigating the future of business in South Africa

10 Mar 2024
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The 2024 Edelman Trust Barometer illuminates the complex landscape of trust within the global society, spotlighting a pronounced paradox at the heart of modern innovation. Rapid technological advancements, while promising a new era of prosperity, are concurrently exacerbating trust issues, resulting in societal instability and political polarisation. The data reveals that this dynamic is not limited to specific regions but...
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Focused marketing strategies are critical amidst challenging economic times

02 Jul 2023
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In an era of economic uncertainty and ever-evolving market dynamics, businesses face unprecedented challenges to maintain their competitive edge and sustain growth. To address these challenges head-on, Cathlen Fourie, Director of CF Communications, a leading marketing and communication agency, emphasizes the critical need for businesses to adopt a focused and strategic marketing and communication strategy aligned with their overarching business...
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Why AI tools can assist but not replace human expertise in marketing and communication

22 Jan 2023
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The rise of ChatGPT has sparked rumours that content-dependent professions, such as playwrights, professors, programmers, and journalists, could become obsolete. OpenAI’s ChatGPT is a large language model that can generate text that resembles human language. It can help with tasks such as translation, summarisation, and even creative writing. As a communication specialist, I’m of the opinion that while AI tools...
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