Why AI tools can assist but not replace human expertise in marketing and communication
The rise of ChatGPT has sparked rumours that content-dependent professions, such as playwrights, professors, programmers, and journalists, could become obsolete. OpenAI’s ChatGPT... Read More
7 Types of Content Marketing
Today, your content needs to reach your audience in a way that feels natural (a.k.a. inbound). A common way of doing this... Read More
What is Content Marketing?
The Content Marketing Institute defines content marketing as: … a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent... Read More
Content Marketing vs Social Media Marketing
How is social media marketing different from content marketing? What is the point of difference between these two marketing strategies? And which... Read More