Innovation vs. Trust: Navigating the future of business in South Africa
The 2024 Edelman Trust Barometer illuminates the complex landscape of trust within the global society, spotlighting a pronounced paradox at the heart... Read More
Why AI tools can assist but not replace human expertise in marketing and communication
The rise of ChatGPT has sparked rumours that content-dependent professions, such as playwrights, professors, programmers, and journalists, could become obsolete. OpenAI’s ChatGPT... Read More
When to hire a Public Relations Agency
Hiring a PR agency can often be a substantial investment from a financial and resource perspective and for this reason, many companies... Read More
7 types of Public Relations
Public relations is used to assist brands in cultivating a positive relationship with their publics, as maintaining a strong relationship with stakeholders... Read More
How to Choose the Best Media Spokesperson for Your Business
An important component of your public relations plan should be to raise your business’s profile and maintain its reputation. For public relations... Read More
Why you Need to Hire a Public Relations Agency
Public recognition and trust are huge aspects of business success. By virtue of the stories they publish, the publicity in the media... Read More
Key Considerations When Hiring a Public Relations Agency
The role of a Public Relations agency is to promote companies via editorial coverage. This is known as “earned” media; stories appearing... Read More
Spokesperson Photo Shoot Guidelines
As your company spokesperson, you’re going to need to have a corporate portrait or headshot taken for a press kit, the company... Read More
10 Tips to Ace Your Next Radio Interview!
Being invited to participate in a radio interview can be both exciting and scary. As the company spokesperson, radio interviews are an... Read More
TV Interview Tips
As the company media spokesperson it is likely that you will be invited to participate in a live in-studio tv interview. It... Read More