Our Thoughts

Guest Post: How to Pitch Your Story – Tips From a PR Sceptic

In an effort to stay up to date with trends in the news industry, I interviewed a well-known journalist specialising in business and finance. The publication she writes for is a well-known and respected online news site. These are her words. — I’ve tried to answer the questions in a fairly general sense, but bear in mind that every journalist’s...
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What to do – and not do – When Writing Stories for the Media

It has happened countless times where a brand has provided marketing copy for a press release. We understand every story is important to you. You would love for the public to know about your cause, campaign, service or product. Your innovative ideas and unprecedented results. But ask your self these questions: Is it newsworthy? There is a big difference between...
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