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Our Thoughts

Why AI tools can assist but not replace human expertise in marketing and communication

22 Jan 2023
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The rise of ChatGPT has sparked rumours that content-dependent professions, such as playwrights, professors, programmers, and journalists, could become obsolete. OpenAI’s ChatGPT is a large language model that can generate text that resembles human language. It can help with tasks such as translation, summarisation, and even creative writing. As a communication specialist, I’m of the opinion that while AI tools...
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10 advantages of Social Media Marketing for your business

05 Oct 2022
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Social networking is now an integral part of any marketing campaign, and the advantages of doing so are so great that anybody who does not take advantage of this low-cost resource is losing out on a fantastic marketing opportunity. It’s clear that social media marketing is a critical component of marketing success, and many marketers recognise the platform’s potential for...
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How to create the ultimate marketing video

18 Jan 2022
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Videos have made inroads into digital marketing in recent years, emerging as a potent promotional tool for businesses looking to sell their services in an innovative and engaging manner. When it comes to video marketing, however, there are some very clear ‘rules’ that businesses should follow in order to get their videos right. If done incorrectly, marketing videos can be...
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7 types of Public Relations

24 Sep 2021
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Public relations is used to assist brands in cultivating a positive relationship with their publics, as maintaining a strong relationship with stakeholders is critical to any organization’s success. People will search elsewhere and avoid using a company’s products or services if the public perception of it is poor. Public relations experts have extensive expertise speaking with a wide range of...
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