Our Thoughts

10 advantages of Social Media Marketing for your business

Social networking is now an integral part of any marketing campaign, and the advantages of doing so are so great that anybody who does not take advantage of this low-cost resource is losing out on a fantastic marketing opportunity. It’s clear that social media marketing is a critical component of marketing success, and many marketers recognise the platform’s potential for...
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How to create the ultimate marketing video

Videos have made inroads into digital marketing in recent years, emerging as a potent promotional tool for businesses looking to sell their services in an innovative and engaging manner. When it comes to video marketing, however, there are some very clear ‘rules’ that businesses should follow in order to get their videos right. If done incorrectly, marketing videos can be...
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7 types of Public Relations

Public relations is used to assist brands in cultivating a positive relationship with their publics, as maintaining a strong relationship with stakeholders is critical to any organization’s success. People will search elsewhere and avoid using a company’s products or services if the public perception of it is poor. Public relations experts have extensive expertise speaking with a wide range of...
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6 important reasons why your business needs a Social Media Manager

Have you considered the importance of social media in your business’s overall marketing strategy? If you haven’t yet, now is a good time to start. After all, in 2019, there were approximately 22.89 million social network users in South Africa, and this figure is projected to grow to 26.81 million users in 2025. As a result, standing out from the...
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