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The Rise of Dating Apps: Creating Connections Online

Increasingly, people are turning to dating sites and apps to find romantic connections. Online dating sites and apps provide users with a large pool of prospective matches, and some of them use algorithms to provide you with match suggestions that more closely match what you are looking for.

For introverts, or those people who are just shy, online dating creates a more comfortable situation to find a suitable candidate to connect with. Messaging, video calls and phone calls can help get to know a potential connection before committing to an actual face-to-face date.

The use of dating apps in Australia

Forget about the traditional ways of meeting someone – dating apps are the new normal and they’ve made it easier than ever to find someone special. Australians have not let stay at home orders and lockdown laws prevent them from meeting someone special.

Dating apps have seen a spike in users, with more people turning to video calls to court their potential lovers. In Australia, dating platform, Bumble, saw a 76 per cent increase in in-app video calls during week ending 1 May compared to March. In a Relationships Australia Survey, approximately 60% of people surveyed used dating apps and online sites, and of these people, about 25% found a long-term partner. The recent Australia Talks National Survey conducted by the ABC reported 35% of people found their current partner online.

Increase in dating app activity during COVID-19 pandemic

COVID-19 has been keeping us at home for most of the year, but there has been a significant increase in activity on dating apps. A Marketplace report on the dating app scene found that the top 20 dating apps saw active daily users grow by 1.5 million this year. And that figures to continue as people look to find happiness with others in the new year.

The growth of online dating has been supported by top dating apps adding video chat features and other ways to stay in touch even when you’re stuck indoors. Different apps have also made their mark with different approaches to dating. Some apps stand out at helping you find flings with like-minded people while others are more focused on helping you build long-term relationships. Whatever your heart desires, there’s a dating app out there that’s tailored to your outlook and needs.

The virus has also changed how people interact: dating apps are no longer simply used for an initial introduction before meeting in person. Lockdown and social distancing have meant there’s a greater focus on “slower dating”, meaning that people are spending more time online getting to know the other person through messaging, video calls and phone calls, before the first date.

A.I in Dating Apps: The Changing Face of Online Dating Industry

As online dating becomes the norm, AI-powered apps are rigorously gaining the social acceptance to meet and connect with other single people. Instead of swiping through endless photos, the online dating industry is using artificial intelligence to introduce a variety of advanced approaches to perfect matchmaking.

Using deep-learning and analysing various attributes including age, gender, hobbies, interests, personalities, tradition, Instagram posts… AI-powered dating apps find you the most compatible partner for you. With the integration of modern technologies, people’s expectations and realities of dating apps are being carefully altered by using Artificial Intelligence.

Key features to include in a dating app

User profiles

As the first impression is created through the user profile, the design needs to be attractive, clean and purpose built.


This functionality improves users’ engagement. The best option is to give the chance to the users themselves to pick regions or provide in-app suggestions due to their locations. Manual location selection must also be included as one of the options.


This is one of the most important features of a dating app. AI algorithms enable successful matches due to their common preferences. Quick matching is required by the market needs as the customers look for convenience and flexibility.

Chat function

A chat function should include a security feature of only being able to talk to those you want to engage with. They should also be able to disengage from an online chat if they no longer wish to interact with their “match”.

Social media integration

Providing users, the opportunity to integrate other social accounts with their profiles enable higher engagement within the app. However, your application should guarantee a high level of privacy and security to avoid any data leak.

Push notifications

Any mobile app development services cover push notifications. Useful, informative, catch-up and relevant messages encourage often returns and engage users to stay longer within your dating online application.


Predicting preferences is an inevitable part of application development, though it gives some power to users.

Admin panel

Like any other service, it requires an admin panel through which authorised staff can manage the mobile application. Usually, this type of platform is built as a web application. By leveraging the admin panel, app owners can access global settings, fix issues with payments, accept and close support tickets, resolve disputes, observe analytics, etc.

10 Best Dating Apps:

  1. Tinder
  2. Bumble
  3. OkCupid
  5. Facebook
  6. Grindr
  7. eharmony
  8. Coffee Meets Bagel
  9. Her
  10. Hinge

Apps developed and designed by Appello

Appello has been involved in the development and design of numerous apps.

  1. Pillowtalk – Launching soon, this dating app focuses on personality more than appearance. As no profile photo is available, matches are made through shared interests and hobbies. Photo and video sharing are only available after a certain timeframe.
  2. Baredating – A community dating platform for professionals in the UK.
  3. Umbre – A dating app for people who prefer non-monogamous relationships. Appello was involved in the design only.
  4. Chattii – This app is a social networking expansion for those with a disability. From the beginning the user needs to set up their account by entering their disabilities, age, gender, and which disabilities they are open for. Also, they can add their support worker, which is really great.
  5.  Now – A world first live location based dating app.

The future of online dating and mobile dating apps

Approximately 70% of couples will meet online in 2040, according to the numerous surveys. And no doubt, technology will play a major role in the matchmaking process. Brands looking to leverage dating apps in their marketing campaigns need to recognise this change of pace and rethink what makes them unique environments to advertise in. With the dating industry expected to reach $9.2 billion by 2023, it’s the perfect time to develop your business.

Contact Appello for more information on our app development services.

As published on Appello.

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