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Empowering women in the property industry

For many women, the business world can be a daunting one to approach. The property industry is no different, with a seemingly endless list of rules and legislation, hoops to jump through, and updates to follow. The good news is that it’s also a tremendously rewarding path, when taken smartly. As the CEO of Fitzanne Estates, an all-female power team of property professionals, Pearl Scheltema offers practical advice for newcomers to the industry.

From the frontlines: Embrace your strengths

“When I first started out over 30 years ago, people would expect to speak to a man when looking for the boss. That attitude has started to change, with men realising that women are a force to be reckoned with – that we should be taken seriously,” she says. Still, working harder and smarter is oftentimes exactly what is needed to come out on top: “Doing business like a woman is precisely what makes you so powerful,” Pearl explains, emphasising the importance of playing to your strengths and taking charge of your daily routine.

While it would be difficult to argue that the life of a Scheme Executive isn’t busy, it’s this flexibility and autonomy that makes it such a strong choice for women who need to juggle all of life’s adventures and responsibilities. It makes sense, then, that the number of women in the field continues to grow. This positive growth holds good news for those wanting to explore this route, as there is a strong network of like minded individuals to offer advice and guidance – an essential component of career success.

Staying on top of industry trends

Fitzanne Estates invests much time and commitment into offering that extra support to their clients and new team members, with hands-on help never being too far away when you need it. “Having fostered a supportive community and reliable voice of reason, we also empower clients through comprehensive training courses and contact sessions, along with a regularly updated blog and podcast,” says Scheltema.

With ever-changing rules and regulations, it’s essential to stay abreast of the latest developments as a Sectional Title Scheme Executive. Luckily, there’s no shortage of opportunities for women to qualify themselves. Make use of networking events, attend training sessions, and invest in your professional development and growth. This investment doesn’t need to be monetary, either.

Take advantage of free resources like podcasts, blogs, and live Q&A sessions with industry leaders on social media. It’s also a good idea to spend time with friends who are also in property, learning from them as you go, or call on a trusted professional to guide you through the growing pains.

Having a strong foundation through solid training and support is essential in making it work. “It’s so important to work together and share knowledge in a supportive, cooperative way,” Pearl concludes, “Having a clear goal and strong dedication to reaching it is key to achieving success in this fast-paced industry.”



Media contact: Cathlen Fourie, +27 82 222 9198,

More about Fitzanne Estates

Fitzanne Estates (Pty) Ltd is a Property Management Company who can sufficiently administer your property investment to the benefit of the Landlord, the Body Corporate and the NPC – Non Profit Company. Services include Letting, Sectional Title Management, Full Title Management (NPC – Non Profit Company) and Sales.


LinkedIn: Fitzanne Estates

Twitter: @FitzanneEstates

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