Marketing Manager – VdW&Co

Project Info

Client VdW&Co (Employer)
Skills Marketing, Content Marketing, Communications, Public Relations, Social Media Management, Social Media Marketing

Project Description

From January 2018 until February 2019 I was the Marketing and Public Relations Manager for VdW&Co. VdW&Co provides all the essential services that associations require to function, grow their members and prosper. I was appointed to launch a Marketing and Public Relations department as a new service offering for client associations. I also managed and coordinated marketing and communications activities for the firm internally.

My main responsibilities included:

Being accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

Collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.

Communication channels included digital and social media through distribution of content via email, social channels, website and events.

I worked across various elements of clients, the most prominent being:

Southern African Asset Management Association (SAAMA)

The International Relocation Associates (TIRA)

South African Society for Parenteral and Enteral Nutrition (SASPEN)

Social Media Management

Southern African Asset Management Association (SAAMA) – Facebook, Twitter, LinkedIn

The International Relocation Associates (TIRA) – Facebook, Twitter, LinkedIn

South African Society for Parenteral and Enteral Nutrition (SASPEN) – Facebook, Twitter, LinkedIn

Article contributions:

3 Ways to grow your association

The benefits of belonging to a professional association

Please note that due to client confidentiality campaign reports can’t be made available.