Community Manager – British Mums

Project Info

Client British Mums (Client)
Skills Community Management, Content Marketing, Website Maintenance, Writing

Project Description

CF Communications have been providing Community Management services to British Mums since December 2017. Additional Operations and copywriting duties were included from January 2019.

The British Mums Dubai group is a social place where mums have been coming together to help each other since 2012. The objective of British Mums Dubai group is to develop relationships, meet new friends and ask for, or offer support from like-minded women in a friendly and supportive way where members feel comfortable to post. We love to celebrate success stories, share light-hearted posts and pull together for our community. The Dubai group has over 14,000 members, all actively engaged.

British Mums Dubai Page

British Mums Dubai Facebook Group

British Mums Qatar Facebook Group

British Mums Abu Dhabi and Al Ain Facebook Group

British Mums UK Facebook Group

British Mums Bahrain Facebook Group


Community Management for British Mums include the following key responsibilities:

British Mums Dubai, British Mums Abu Dhabi & Al Ain, British Mums Bahrain, British Mums UK and British Mums Qatar Facebook groups and British Mums Facebook page community management

  • Monitoring and responding to group / page messages, comments, enquiries and engaging on posts
  • Sharing relevant BM website content and external links to the Facebook group and social platforms (British Mums Facebook Page and Instagram)
  • Linking back to website content wherever possible on group posts to include blogs, competitions, newslet-ter subscriptions and all areas of the directory – events and the gallery
  • Educating group members on correct posting procedures, community guidelines and website functionality, assisting members
  • Deletion of inappropriate posts/members and warning/ flagging members when posts are not adhering to group guidelines
  • Identifying content opportunities in the group that can be leveraged on the website
  • Approve members according to eligibility criteria for the group and send welcome messages
  • Schedule conversational pieces as well as the content schedule
  • Activate non active members through strategic lurker activation campaign website

  • Approval of new subscribers to the website and flagging potential subscribers to client when their status is unclear
  • Uploading and removal of content to the British Mums Dubai website (blogs, articles, polls, events, com-petitions and shop items etc.)
  • Approval of all content submissions to the site (Neighbourhood Guides, Directory listings, events etc.)
  • Responding and directing queries from email addresses
  • Monitoring the BM gallery and identifying potential hashtags/ album opportunities
  • Stay update on all latest website content to be able to make references in the group
  • Schedule competitions and announce competition winners
  • Scheduling Banners
  • Activate and Delete as required
  • Interviewing & Reviewing of companies, products and services

As Operations Manager for British Mums I had the following additional responsibilities:

  • Feedback of Operational Statistics to Clients
  • Interface between Sales staff, Community Managers and Operations to provide lead generation.
  • Business support
  • Writing & Editing content for the British Mums website

Article contributions:

My Birth Story – The birth of a Warrior

My story – the way rape changes you

Everything you need to know about infant reflux

About our divorce: An open letter to my husband

What to do when a child discloses abuse

Direct link to British Mums’ website:

Beat the boredom with these fab Netflix shows for teens

Fun Learning Activities For Pre-School Kids To Do At Home

Positive Parenting Tips for your pre-teen

Beat the summer heat with these fabulous offers from Sprii!

COVID-19: Dubai eases Covid-19 lockdown restrictions, what you need to know

Savings with British Mums this June

Fun and easy toddler activities to do at home!

10 Essentials for Your Homeschool Classroom

Massive savings on home essentials with Sprii!

The British Mums ultimate newborn essentials checklist

Celebrating Easter at home – British Mums style!

The ultimate list of FREE celebrity webcasts your family shouldn’t miss

British Mums Reviews: Yalla Baby Box

Mum in the UK this Mother’s Day? Here’s some thoughtful gift ideas!

Top 10 British Mums we love

Tips to avoid Coronavirus

British Mums top mum inspired movies to enjoy this Mother’s Day

British Mums Reviews – ToyBox 3D printer – A child friendly and easy to use 3D printer

Celebrating Valentine’s at home – The Ultimate list of Romantic Movies this Valentine

The British Mums 2020 guide to a romantic Valentine’s Day in Dubai

What’s happening in Dubai this February

Explore The UAE’s top organic farm: A full day of learning and fun

Kiddo: Smarter choices for your child’s development with the ease of one-click payment

Develop or improve your tennis skill with CF Tennis Academy!

Maison Mathis: Fresh, simple & honest Belgian food from the heart of Europe

Mediclinic City Hospital – commitment to excellent care for mums and babies

Discover your passion and purpose with Life Coach Danielle Smith!

Enjoy huge savings with the British Dental Clinic’s exclusive dental plan for British Mums!

Mediclinic City Hospital: One of the most advanced female pelvic floor diseases centres in Dubai

The perfect Christmas Eve in Dubai: The British Mums top picks

The British Mums Guide to Fab Festive Gifts this Christmas

Festive family fun: Christmas markets, Santa visits and more this December in Dubai!

Olivia Burton leads the way in women’s watch design

Christmas dinner sorted: Where to get the most delicious Turkey takeaways in Dubai!

Careem Kids: Peace of mind for keeping your kids safe on the road

Halloween brunches, lunches and parties this October in Dubai

Latest ‘Eco-heroes’ Book Helps UAE Kids Tackle Plastic Pollution

Mediclinic City Hospital’s Breast Centre – your choice in breast cancer diagnoses and treatment

Finally, an amazing new hospital in Dubai that’s only for children!

Protect Your Child’s Future: Save the Umbilical Cord Blood at Birth

Not to miss Brunches, Egg Hunts & more this Easter in Dubai

Brilliant Holiday Camps in Dubai This February Half Term