10 important questions to ask when hiring an SEO consultant
Your potential clients may be unaware that you exist if your website does not appear on the first page of Google, Bing,... Read More
How to Choose the Best Media Spokesperson for Your Business
An important component of your public relations plan should be to raise your business’s profile and maintain its reputation. For public relations... Read More
The Ultimate SEO Guide for Beginners
Despite the abbreviation, SEO is as much about people as it is about search engines. It all comes down to finding out... Read More
Why you Need to Hire a Public Relations Agency
Public recognition and trust are huge aspects of business success. By virtue of the stories they publish, the publicity in the media... Read More
Key Considerations When Hiring a Public Relations Agency
The role of a Public Relations agency is to promote companies via editorial coverage. This is known as “earned” media; stories appearing... Read More
Now is the Time for Brands to Solidify Their Digital Marketing Strategy
Digital marketing is an essential part of a brand’s marketing strategy, but many businesses haven’t caught up yet. If there is anything... Read More
7 Types of Digital Marketing
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you... Read More
7 Types of Content Marketing
Today, your content needs to reach your audience in a way that feels natural (a.k.a. inbound). A common way of doing this... Read More
What is Content Marketing?
The Content Marketing Institute defines content marketing as: … a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent... Read More
Content Marketing vs Social Media Marketing
How is social media marketing different from content marketing? What is the point of difference between these two marketing strategies? And which... Read More