7 Types of Public Relations

Public relations is used to assist brands in cultivating a positive relationship with their publics, as maintaining a strong relationship with stakeholders is critical to any organization’s success. People will search elsewhere and avoid using a company’s products or services if the public perception of it is poor. Public relations experts have extensive expertise speaking with a wide range of...
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6 Important reasons why your business needs a Social Media Manager

Have you considered the importance of social media in your business’s overall marketing strategy? If you haven’t yet, now is a good time to start. After all, in 2019, there were approximately 22.89 million social network users in South Africa, and this figure is projected to grow to 26.81 million users in 2025. As a result, standing out from the...
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10 Important questions to ask when hiring an SEO Consultant

Your potential clients may be unaware that you exist if your website does not appear on the first page of Google, Bing, or Yahoo search results. Improved search engine exposure can help you improve website visitors, which can lead to increased brand awareness, sales, and profitability. What if you don’t have the time or technical know-how to boost your site’s...
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How to choose the best media spokesperson for your business

An important component of your public relations plan should be to raise your business’s profile and maintain its reputation. For public relations and marketing purposes, having a spokesperson to represent your business is essential. This holds true regardless of your sector or company size. In essence, the spokesperson you select will be the face of your organization, the person with...
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The ultimate SEO guide for beginners

Despite the abbreviation, SEO is as much about people as it is about search engines. It all comes down to finding out what people want on the internet, what answers they want, what words they use, and what kind of content they want to consume. Knowing the answers to these questions will help you interact with people who are looking...
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10 advantages of Social Media Marketing for your business

Social networking is now an integral part of any marketing campaign, and the advantages of doing so are so great that anybody who does not take advantage of this low-cost resource is losing out on a fantastic marketing opportunity. It’s clear that social media marketing is a critical component of marketing success, and many marketers recognise the platform’s potential for...
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Why you need to hire a Public Relations Agency

Public recognition and trust are huge aspects of business success. By virtue of the stories they publish, the publicity in the media can develop awareness, extend credibility, generate trust, and motivate the audience’s responses toward a company and its products and services. Successful businesses often have solid working relationships with several news publications, including bloggers, journalists, editors, and producers. Because...
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The step-by-step graphic design process that delivers results

We should all agree that graphic design is in high demand in most businesses. However, do we really appreciate the value of graphic design in the workplace? Think again if you think the brand would survive without persuasive communications. In one way or another, you’ll need to visually communicate your product or service’s features, benefits, and differentiators to your target...
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Key considerations when hiring a Public Relations agency

The role of a Public Relations agency is to promote companies via editorial coverage. This is known as “earned” media; stories appearing in newspapers and magazines and the brand being invited to participate as guests on radio or tv shows, or podcasts and webinars. A Public Relations agency’s goals are to promote clients and have them appear as successful, honest,...
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Why Your Brand Needs a Professional Copywriter

Many business owners wonder why their brand needs to hire a professional copywriter. They’ve heard they should hire a copywriter, but they do not see what the benefits of actually hiring one could be. If you fall into this category, then it is very important you understand the benefits of hiring a copywriter, and the amazing things your brand can...
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How Video Content Marketing Benefits Your Brand

Video content marketing has become the key to marketing success for many brands operating on social media. According to Hubspot’s 2020 State of Marketing Report, mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years. Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by...
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Now is the time for brands to solidify their digital marketing strategy

Digital marketing is an essential part of a brand’s marketing strategy, but many businesses haven’t caught up yet. If there is anything that the COVID-19 pandemic has taught us, it is that we can – and should – focus on online activities as this is where our clients / audiences are. Marketing has always been about connecting with your audience...
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7 Types of Digital Marketing

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. Enter digital marketing — in other words, any form of marketing that exists online. Digital marketing encompasses all marketing efforts that use an electronic device...
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7 Types of Content Marketing

Today, your content needs to reach your audience in a way that feels natural (a.k.a. inbound). A common way of doing this is by telling a story. In doing so, your content will feel more authentic, engaging, and tailored to your audience. Content Marketing is a method for companies to educate, inform, entertain and inspire the action of existing and...
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What is Content Marketing?

The Content Marketing Institute defines content marketing as: … a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. To sum it up, instead of just trying to sell your products and services, you are providing your audience – potential clients...
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Content Marketing vs Social Media Marketing

How is social media marketing different from content marketing? What is the point of difference between these two marketing strategies? And which is the best marketing strategy? If you are still unaware of the core differences between both marketing terminologies, then let’s dive into this and know more. Content marketing is content production and creative thought; whereas social media marketing...
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5 Reasons You Should Hire a Professional Graphic Designer

Graphic design is an important tool that enhances how you communicate with your customers. It drives advertising and attracts clients to your business. Graphic designers give your company a visual representation which plays a significant role in your client’s decision-making process. Here are a few reasons to hire a professional graphic designer: Improves Communication Whether you’re a solo entrepreneur or...
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Spokesperson photo shoot guidelines

As your company spokesperson, you’re going to need to have a corporate portrait or headshot taken for a press kit, the company website, the annual report, or a dozen other reasons. What you wear and how you prepare for your photoshoot will determine how effective and professional your resulting photos will be. The following tips are general photoshoot guidelines for...
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10 tips to ace your next radio interview!

Being invited to participate in a radio interview can be both exciting and scary. As the company spokesperson, radio interviews are an exciting opportunity to have your voice be heard and to help your brand be noticed. As a Public Relations agency, it’s our job to make sure you’re adequately prepared! Take advantage of the opportunity and succeed in your interview...
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Podcasting Starter Guide: Tips for a Successful Podcast

Have you noticed that podcasts are becoming increasingly popular? Podcasts are accessible, easy to listen to, and require very minimal effort for the listeners. Podcasts are a form of marketing that can not only grow your brand’s audience, but also its credibility. So why are podcasts so popular? Because they are incredibly huge money-makers. Plus, they are a great marketing...
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TV interview tips

As the company media spokesperson it is likely that you will be invited to participate in a live in-studio tv interview. It is after all one of the goals we aim to achieve when pitching a story to a producer! We do however understand that being comfortable in such a scenario does not come naturally to everyone. For that reason...
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Why you should outsource PR and social media activities for your conference

We have had the pleasure of working with many professional bodies. No matter their industry, the amount of members they have or the size of the resource pool, the one thing they had in common was how necessary outsourced support was for their annual conference. We understand that professional bodies are typically run by a group of very passionate volunteers....
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Consultant, Agency or In-house – which is right for your PR strategy?

When a brand considers including PR in its marketing strategy, they have the choice of hiring a PR agency, a PR consultant or appointing an in-house PR professional. It is however oftentimes difficult to identify which of these options would be the best, especially if the brand is new to PR and not sure which direction the PR strategy should...
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Guest Post: How to pitch your story – tips from a PR sceptic

In an effort to stay up to date with trends in the news industry, I interviewed a well-known journalist specialising in business and finance. The publication she writes for is a well-known and respected online news site. These are her words. — I’ve tried to answer the questions in a fairly general sense, but bear in mind that every journalist’s...
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What to do – and not do – when writing stories for the media

It has happened countless times where a brand has provided marketing copy for a press release. We understand every story is important to you. You would love for the public to know about your cause, campaign, service or product. Your innovative ideas and unprecedented results. But ask your self these questions: Is it newsworthy? There is a big difference between...
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