The Content Marketing Institute defines content marketing as:
… a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
To sum it up, instead of just trying to sell your products and services, you are providing your audience – potential clients – with valuable, relevant and high quality information that they can use to educate themselves and improve their lives. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to potential clients, they ultimately reward us with their business and loyalty.
Content Marketing is the foundation for a successful inbound strategy
Without content there is nothing to optimise and nothing to share on your communication channels.
Proper marketing and consumption of content drive behavioural change among customers by providing useful information to the audience. Organisations publish the content typically on websites, but there are other print campaigns where marketers can incorporate a content marketing strategy. They also integrate content marketing with social media marketing. doing so establishes an enterprise and demonstrates added value to the target market. By sharing quality content information, content marketing plays a significant role in building the brand indirectly and building trust among customers. Content marketing is the marketing strategy which is used by the marketers to establish credibility, trust, and loyalty among customers.
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate.
Quality content is part of all forms of marketing:
Social Media Marketing: Your Content Marketing strategy comes before your Social Media strategy.
Search Engine Optimisation: Search engines reward businesses that publish quality, consistent content.
Public Relations: Successful PR strategies address issues their audience care about, not the business.
Pay Per Click: For PPC to work, you need great content behind it.
Inbound marketing: Content is key to driving inbound traffic and leads.
Content strategy: Content strategy is part of most content marketing strategies.
Content Marketing is at the core of every Communication Service that CF Communications offers. It is the overarching strategy that ties together all the other services into a cohesive, strategic communication approach. Content Marketing forms a part of your Communication strategy as soon as you invest in more than one communication service.
High quality images, videos, films, blog posts, press releases, articles, newsletters, and podcasts are just some of the content we create, and our digital marketing services are used to amplify your content.
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Image from Freepik.