Copywriting Services

Strong copywriting attracts more clicks and more conversations. It’s likely one of the first entry points into your sales funnel. From blog posts, social media content and email copy to landing page copy, white papers and eBooks, CF Communications’ web copywriting services run the gamut from top-of-sales-funnel articles that build brand awareness and improve visibility for search engines, to bottom-of-funnel collateral focused on generating leads and cultivating conversions.

Combining industry-focused content writers who excel at nailing tone, style and subject matter with experienced content marketing strategists and project managers, CF Communications ensures you can count on great copywriting that speaks to your target audience, drives commercial results and sticks to your deadlines.

Book a free consultation today! There is no obligation; we want to understand a bit about your goals and your marketing vision. During the call we will be able to advise you and direct you to the best services for you and your brand.

Blog Writing Services

As top-of-sales-funnel content, blog posts increase brand awareness and drive website traffic with relevant content that emphasises visual storytelling. Blogs are an excellent way to increase your online presence by driving organic traffic to your site. All blog content created is based on a clear editorial calendar shared with you.

Combining your guidance and SEO best practices, we map out each blog post to ensure topics, titles, keywords and formatting engage your target audience, support your marketing strategy and serve your commercial goals.

Case Studies

Clearly outlining the benefits of products and services, case studies provide proof of client capabilities using real-world examples. Data-focused success stories highlight brand potential through customer testimonials, employee interviews and information analysis. As with eBooks and white papers, case studies are formatted to maximise visual appeal among middle-of-funnel prospects.

Business Writing Services

Whether you’re seeking web copywriting for your blog, news-based articles on trending topics, educational evergreen pieces through leadership commentaries, product press releases or something else entirely, rest assured your content writer can produce it quickly and competently, incorporating industry expertise along with proven content marketing strategy.

CF Communications copywriters can conduct interviews with client stakeholders as preferred to learn more about your specific industry, business, product, service and value proposition.

White Paper Writing Services

White papers are essential to establishing your brand as a trustworthy thought leader in a specific industry. These high-quality content assets build credibility among online audiences by demonstrating expertise, all while providing excellent lead generation opportunity through downloads from potential customers.

eBook Writing Services

CF Communications combines engaging content writing with eye-catching graphic design to create
best-in-class eBooks. We provide eBook writing services to brands across all industries and verticals, including business, ethics, marketing, finance, sustainability, built environment, directorship, real estate, law, technology, travel, education, parenting health care, entertainment and more.

eBooks are ideal middle-of-sales-funnel content marketing assets, helping to generate leads, establish thought leadership, increase brand awareness and engage prospective customers.

Newsletter Writing Services

Email newsletters allow you to keep current and prospective customers informed about your brand and engaged with your product and service offerings. A cornerstone of successful email marketing strategy, newsletters represent an ideal way for staying top of mind among your target audience while gently guiding prospects down the sales funnel.

Copywriting Advice & Tips

Why AI tools can assist but not replace human expertise in marketing and communication

The rise of ChatGPT has sparked rumours that content-dependent professions, such as playwrights, professors, programmers, and journalists, could become obsolete. OpenAI’s ChatGPT is a large language model that can generate text that resembles human language. It can help with tasks such as translation, summarisation, and even creative writing. As a communication specialist, I’m of the opinion that while AI tools such as ChatGPT can assist with certain aspects of marketing and copywriting, they cannot replace the human touch and expertise when it comes to creating effective campaigns. Search engines such as Google have sophisticated algorithms that even the most advanced AI tools cannot surpass. In fact, using AI to generate content can harm SEO by producing duplicate, low-quality content. Consequently, it is essential to have a human touch when it comes to SEO and ensuring that the content aligns with the business’s goals and strategy. Additionally, human input is essential for the development of successful campaigns. AI tools can only operate with the data they are provided. Still required is the ability of a human to comprehend the needs and preferences of the intended audience and provide the necessary context for the AI tool to produce relevant content. This includes...
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Why your brand needs a professional copywriter

Many business owners wonder why their brand needs to hire a professional copywriter. They’ve heard they should hire a copywriter, but they do not see what the benefits of actually hiring one could be. If you fall into this category, then it is very important you understand the benefits of hiring a copywriter, and the amazing things your brand can get out of it. Once you know how valuable of a purchase this can be, you will be jumping up and finding the best local copywriter around. Quality When it comes to your own business, you may think it’s easy to write content that speaks to the heart of your brand, but in actual fact, writing quality content takes skill. Your content needs to speak to the reader and depending on what it will be used for it may need to be structured in specific ways as well. A professional copywriter can create quality content having spent time and effort on their craft. Just imagine having to first research how to write a blog post, or press release or best practice for writing content for social media. Rather focus on your business and let a professional copywriter create the content...
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