Services Copywriting

Copywriting Services

Strong copywriting attracts more clicks and more conversations. It’s likely one of the first entry points into your sales funnel. From blog posts, social media content and email copy to landing page copy, white papers and eBooks, CF Communications’ web copywriting services run the gamut from top-of-sales-funnel articles that build brand awareness and improve visibility for search engines, to bottom-of-funnel collateral focused on generating leads and cultivating conversions.

Combining industry-focused content writers who excel at nailing tone, style and subject matter with experienced content marketing strategists and project managers, CF Communications ensures you can count on great copywriting that speaks to your target audience, drives commercial results and sticks to your deadlines.

Book a free consultation today! There is no obligation; we want to understand a bit about your goals and your marketing vision. During the call we will be able to advise you and direct you to the best services for you and your brand.

Blog Writing Services

As top-of-sales-funnel content, blog posts increase brand awareness and drive website traffic with relevant content that emphasises visual storytelling. Blogs are an excellent way to increase your online presence by driving organic traffic to your site. All blog content created is based on a clear editorial calendar shared with you.

Combining your guidance and SEO best practices, we map out each blog post to ensure topics, titles, keywords and formatting engage your target audience, support your marketing strategy and serve your commercial goals.

Case Studies

Clearly outlining the benefits of products and services, case studies provide proof of client capabilities using real-world examples. Data-focused success stories highlight brand potential through customer testimonials, employee interviews and information analysis. As with eBooks and white papers, case studies are formatted to maximise visual appeal among middle-of-funnel prospects.

Business Writing Services

Whether you’re seeking web copywriting for your blog, news-based articles on trending topics, educational evergreen pieces through leadership commentaries, product press releases or something else entirely, rest assured your content writer can produce it quickly and competently, incorporating industry expertise along with proven content marketing strategy.

CF Communications copywriters can conduct interviews with client stakeholders as preferred to learn more about your specific industry, business, product, service and value proposition.

White Paper Writing Services

White papers are essential to establishing your brand as a trustworthy thought leader in a specific industry. These high-quality content assets build credibility among online audiences by demonstrating expertise, all while providing excellent lead generation opportunity through downloads from potential customers.

eBook Writing Services

CF Communications combines engaging content writing with eye-catching graphic design to create
best-in-class eBooks. We provide eBook writing services to brands across all industries and verticals, including business, ethics, marketing, finance, sustainability, built environment, directorship, real estate, law, technology, travel, education, parenting health care, entertainment and more.

eBooks are ideal middle-of-sales-funnel content marketing assets, helping to generate leads, establish thought leadership, increase brand awareness and engage prospective customers.

Newsletter Writing Services

Email newsletters allow you to keep current and prospective customers informed about your brand and engaged with your product and service offerings. A cornerstone of successful email marketing strategy, newsletters represent an ideal way for staying top of mind among your target audience while gently guiding prospects down the sales funnel.

Copywriting Advice & Tips

7 Types of Content Marketing

Today, your content needs to reach your audience in a way that feels natural (a.k.a. inbound). A common way of doing this is by telling a story. In doing so, your content will feel more authentic, engaging, and tailored to your audience. Content Marketing is a method for companies to educate, inform, entertain and inspire the action of existing and potential customers. Content marketing promotes the product or service by raising brand awareness and by shaping the consumer perception.There are many types of content marketing that you may choose to incorporate in your strategy — here are some of the most common. Blog Content Marketing A blog is a section of a website that is updated with relevant content on a regular basis. Blogs are a powerful type of inbound content and allow for a lot of creativity in terms of their purpose and topic. With a blog, you can do things like promote other internal and external content and blog articles via links, add social share buttons, and subtly incorporate service information. The blog topics typically provide advice, guidance, tips and best practice about a core service offering of your brand. Public Relations Content Marketing For content to create...
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What is Content Marketing?

The Content Marketing Institute defines content marketing as: … a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. To sum it up, instead of just trying to sell your products and services, you are providing your audience – potential clients – with valuable, relevant and high quality information that they can use to educate themselves and improve their lives. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to potential clients, they ultimately reward us with their business and loyalty. Content Marketing is the foundation for a successful inbound strategy Without content there is nothing to optimise and nothing to share on your communication channels. Proper marketing and consumption of content drive behavioural change among customers by providing useful information to the audience. Organisations publish the content typically on websites, but there are other print campaigns where marketers can incorporate a content marketing strategy. They also integrate content marketing with social media marketing. doing so establishes an enterprise and demonstrates added value to the target market. By sharing quality content...
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