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Meet the Team – Owner, Cathlen Fourie

About me

I am a B2B Public Relations Professional, Content Marketer, Communication specialist and writer. As owner and Chief Communications Officer of CF Communications I am responsible for the overall strategy and content creation for all clients. I have two young children, aged 3 and 11.

What do you do?

I am the owner of CF Communications. I originally worked as a freelancer (since 2017, after the birth of my son) but registered the business in September 2019. I am responsible for strategy across all clients and am actively involved in the Public Relations campaigns, Social Media Marketing, Content Marketing, Copy writing and communication services.

What did you study?

I originally studied Travel and Tourism but subsequently also completed studies in Journalism, Public Relations, Creative Writing, Business Management and Social Media Marketing.

What was your first job?

I worked in the shoe department of Edgars!

What did you want to be when you were younger?

I’ve always wanted to be an author, writing fiction and young romance for teens. I adored Ruda Landman and she inspired me to go into journalism.

What has been your career highlight?

My professional highlights include having been PR Account Manager on the launch of the King IV Code of Corporate Governance in 2016 and representing spokespeople such as Dr Mark Bussin from the South African Reward Association, Judge Mervyn King and Professor Deon Rossouw from The Ethics Institute.

Running my own business has also been a surprising highlight as I never thought I’d be a business owner.

Where is home?

I live in the beautiful holiday town of Dwarskersbos in the Western Cape. I always wanted to live in the Western Cape and when I had the opportunity to move, I had to decide between the West Coast, where I’d be closer to my parents, or Blouberg, which is my favourite part of the Western Cape. I wanted my children to be closer to my parents, so I chose Dwarskersbos.

How do you spend your weekends?

With two young children we usually go to the beach or go on roadtrips exploring the coast.

What’s your favourite movie?

Only You and The Notebook.

If you could eat one meal for the rest of your life, what would it be?

Sushi.

Which destination is on your bucket list to visit?

Greece, Vatican City, Italy and Lapland.

What is your guilty pleasure?

Taking long baths.

What piece of advice can you give aspiring business owners?

My advice it not only to aspiring business owners, but to anyone following their professional passion. Never stop learning. I believe in Continuous Professional Development and consider it as one of the most important areas any professional should invest in.

What is the best part of your job?

I love it when I connect my clients and the media! When a journalist calls me and asks to interview a specific client on current affairs and the rush that follows when I make all the necessary arrangements, briefing the client, making sure they have all the details, and know what to say and not to say… And then afterwards debriefing the client and celebrating with them. It’s a wonderful career to be in!

Find out more about Cathlen.

Visit Cathlen’s blog. 

Find out about the rest of our team!

Meet the team – Stacy Barlow, Graphic Designer

Meet the team – Tim Barlin, Podcast Producer

Meet the team – Nadia van den Heever, Video Content Creator

Meet the team – Monique du Toit, Copywriter

Meet the Team – Tumi Rakuba, Social Media Manager