6 Important reasons why your business needs a Social Media Manager

Have you considered the importance of social media in your business’s overall marketing strategy? If you haven’t yet, now is a good time to start. After all, in 2019, there were approximately 22.89 million social network users in South Africa, and this figure is projected to grow to 26.81 million users in 2025. As a...
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10 Important questions to ask when hiring an SEO Consultant

Your potential clients may be unaware that you exist if your website does not appear on the first page of Google, Bing, or Yahoo search results. Improved search engine exposure can help you improve website visitors, which can lead to increased brand awareness, sales, and profitability. What if you don’t have the time or technical...
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How to choose the best media spokesperson for your business

An important component of your public relations plan should be to raise your business’s profile and maintain its reputation. For public relations and marketing purposes, having a spokesperson to represent your business is essential. This holds true regardless of your sector or company size. In essence, the spokesperson you select will be the face of...
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The ultimate SEO guide for beginners

Despite the abbreviation, SEO is as much about people as it is about search engines. It all comes down to finding out what people want on the internet, what answers they want, what words they use, and what kind of content they want to consume. Knowing the answers to these questions will help you interact...
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10 advantages of Social Media Marketing for your business

Social networking is now an integral part of any marketing campaign, and the advantages of doing so are so great that anybody who does not take advantage of this low-cost resource is losing out on a fantastic marketing opportunity. It’s clear that social media marketing is a critical component of marketing success, and many marketers...
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Why you need to hire a Public Relations Agency

Public recognition and trust are huge aspects of business success. By virtue of the stories they publish, the publicity in the media can develop awareness, extend credibility, generate trust, and motivate the audience’s responses toward a company and its products and services. Successful businesses often have solid working relationships with several news publications, including bloggers,...
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Now is the time for brands to solidify their digital marketing strategy

Digital marketing is an essential part of a brand’s marketing strategy, but many businesses haven’t caught up yet. If there is anything that the COVID-19 pandemic has taught us, it is that we can – and should – focus on online activities as this is where our clients / audiences are. Marketing has always been...
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7 Types of Digital Marketing

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. Enter digital marketing — in other words, any form of marketing that exists online. Digital marketing encompasses all marketing efforts...
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What is Content Marketing?

The Content Marketing Institute defines content marketing as: … a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. To sum it up, instead of just trying to sell your products and services, you are providing...
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Content Marketing vs Social Media Marketing

How is social media marketing different from content marketing? What is the point of difference between these two marketing strategies? And which is the best marketing strategy? If you are still unaware of the core differences between both marketing terminologies, then let’s dive into this and know more. Content marketing is content production and creative...
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Spokesperson photo shoot guidelines

As your company spokesperson, you’re going to need to have a corporate portrait or headshot taken for a press kit, the company website, the annual report, or a dozen other reasons. What you wear and how you prepare for your photoshoot will determine how effective and professional your resulting photos will be. The following tips...
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10 tips to ace your next radio interview!

Being invited to participate in a radio interview can be both exciting and scary. As the company spokesperson, radio interviews are an exciting opportunity to have your voice be heard and to help your brand be noticed. As a Public Relations agency, it’s our job to make sure you’re adequately prepared! Take advantage of the opportunity...
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Podcasting Starter Guide: Tips for a Successful Podcast

Have you noticed that podcasts are becoming increasingly popular? Podcasts are accessible, easy to listen to, and require very minimal effort for the listeners. Podcasts are a form of marketing that can not only grow your brand’s audience, but also its credibility. So why are podcasts so popular? Because they are incredibly huge money-makers. Plus,...
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Why you should outsource PR and social media activities for your conference

We have had the pleasure of working with many professional bodies. No matter their industry, the amount of members they have or the size of the resource pool, the one thing they had in common was how necessary outsourced support was for their annual conference. We understand that professional bodies are typically run by a...
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Consultant, Agency or In-house – which is right for your PR strategy?

When a brand considers including PR in its marketing strategy, they have the choice of hiring a PR agency, a PR consultant or appointing an in-house PR professional. It is however oftentimes difficult to identify which of these options would be the best, especially if the brand is new to PR and not sure which...
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What to do – and not do – when writing stories for the media

It has happened countless times where a brand has provided marketing copy for a press release. We understand every story is important to you. You would love for the public to know about your cause, campaign, service or product. Your innovative ideas and unprecedented results. But ask your self these questions: Is it newsworthy? There...
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Cathlen Fourie
Owner

I am a B2B Public Relations Professional, Content Marketer, Communication specialist and writer. As owner and Chief Communications Officer of CF Communications I am responsible for the overall strategy and content creation for all clients.

I have in excess of 8 years combined agency and corporate experience when it comes to public relations, communications, social media management and copy writing. I have managed the accounts of various organisational and corporate clients, operating across various industry sectors, including but not limited to the built environment, business ethics, directorship, finance, reward, HR and medical.

My professional highlights include having been PR Account Manager on the launch of the King IV Code of Corporate Governance in 2016 and representing spokespeople such as Dr Mark Bussin from the South African Reward Association, Judge Mervyn King and Professor Deon Rossouw from The Ethics Institute.