Today, your content needs to reach your audience in a way that feels natural (a.k.a. inbound). A common way of doing this is by telling a story. In doing so, your content will feel more authentic, engaging, and tailored to your audience. Content Marketing is a method for companies to educate, inform, entertain and inspire the action of existing and potential customers. Content marketing promotes the product or service by raising brand awareness and by shaping the consumer perception.There are many types of content marketing that you may choose to incorporate in your strategy — here are some of the most common.
Blog Content Marketing
A blog is a section of a website that is updated with relevant content on a regular basis. Blogs are a powerful type of inbound content and allow for a lot of creativity in terms of their purpose and topic. With a blog, you can do things like promote other internal and external content and blog articles via links, add social share buttons, and subtly incorporate service information. The blog topics typically provide advice, guidance, tips and best practice about a core service offering of your brand.
Public Relations Content Marketing
For content to create the biggest possible splash, it needs to be backed up by a strong PR campaign. At the same time, the PR world is embracing Content Marketing as one of the tools of its profession.
PR is all about reaching out to the right people. PR pros create and maintain relationships with editors, journalists, and influencers. Content Marketing is all about getting attention by telling awesome stories.
Combine PR and Content Marketing and you’re putting ready-made stories into the hands of editors, journalists, and influencers. PR agencies are now the “custodians of content” for the brands they represent. It’s always been their job to create engaging stories.
Social Media Content Marketing
Investing in Social Media Marketing has never been more important. There are several platforms, such as Facebook, Twitter, LinkedIn, Instagram, and YouTube to work with and several ways you can create and share content on each of them – images, videos, stories and more.
Podcast Content Marketing
Podcasts allow for a lot of creativity as they can be about any topic of choice. Additionally, you decide the length and frequency as well as the format and whether you wish to interview guests or not.
Infographic Content Marketing
Infographics display content, information, and data in an easy-to-understand, graphic format. With a mix of simple wording, short statements, and clear images, infographics are a great way to effectively communicate your content. They work well if you’re trying to distil an educational and/ or complex topic down so all audience members can understand it.
Video Content Marketing
Video marketing can boost conversions, improve ROI, and help you build relationships with audience members. You may choose to share your video content on social media platforms, landing pages, or on a co-marketer’s website.
Paid Ad Content Marketing
Paid ads can help you reach a broad audience and allow you to position yourself in all the places you want to be seen — paid ads are especially beneficial when paired with inbound marketing. There are many places you can share paid ads including on social media, landing pages, banners, and sponsored content.
Content Marketing is at the core of every Communication Service that CF Communications offers. It is the overarching strategy that ties together all the other services into a cohesive, strategic communication approach. Content Marketing forms a part of your Communication strategy as soon as you invest in more than one communication service.
High quality images, videos, films, blog posts, press releases, articles, newsletters, and podcasts are just some of the content we create, and our digital marketing services are used to amplify your content.
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Infographic created by CF Communications. Click here to download.