Have you considered the importance of social media in your business’s overall marketing strategy? If you haven’t yet, now is a good time to start. After all, in 2019, there were approximately 22.89 million social network users in South Africa, and this figure is projected to grow to 26.81 million users in 2025. As a result, standing out from the crowd necessitates a concentrated effort and, in essence, is a full-time job and not something you as a business owner needs to add to their daily tasks.
Of course, one of your current employees can keep an eye on your company’s social media presence and check in from time to time, which is obviously preferable to doing nothing; however, the time required to manage, maintain, and execute a productive and effective social media strategy necessitates the constant attention of a full-time social media manager.
We’ve outlined the top six reasons why your company should hire a social media manager in the section below.
Social Media Managers Save You Time.
A well-executed social media campaign necessitates active management of each site where your company is participating. This covers things like scheduling posts, replying to messages, engaging with your audience, interacting with customers through comments and likes, tracking stats, and more. Whew! You simply don’t have the time as a business owner to devote to such a significant duty. Remember that employing a social media manager will be considerably less expensive than hiring another full-time person to handle the job!
Social Media Managers Keep You Up-to-Date.
Social media is constantly changing. Keeping up with the latest trends and changes is a full-time job in and of itself. Thankfully, a social media manager has been trained to remain on top of all the latest trends in order to keep your social media strategy as current as possible. When major algorithm changes or new trends emerge, social media managers may easily go back to the drawing board and recreate your social media campaign from the bottom up to keep your business current and relevant to all consumers.
Social Media Managers Execute a Strategy.
A successful social media strategy isn’t a case of “publish it and hope it works” or “set it and forget it.” Such tactics will be useless and will be detrimental to your brand. Instead, you’ll need a well-thought-out, synchronized plan that works in tandem with your other marketing initiatives to maintain consistent brand communication and message. As a result, more consumer engagement and leads will be generated.
Social Media Managers Uphold Your Reputation.
Around 95% of online individuals between the ages of 18 and 34 are most likely to follow a brand on social media. This means that your clients not only want, but also expect, you to have an online presence. If your company doesn’t have a social media presence yet, your reputation is already in jeopardy.
It’s important to remember, though, that your company needs to be active on social media, not just present. Many people believe that simply existing without managing your social media reputation causes more harm than good. Thankfully, a social media manager will take care of the responsibilities required to build and maintain your company’s social media presence, ensuring that it remains active and has a beneficial impact on your brand. Even if you receive some bad feedback from disgruntled customers, your social media manager’s prompt response can assist to avoid negative perceptions of your company from emerging.
Social Media Managers Generate Fresh Ideas.
Social media managers are also well-equipped to come up with new and unique ideas. They can then use these concepts to creatively design your social media pages. They contribute experience-based expertise that allows them to predict what will garner the greatest participation and attention on social media and what will be ignored. As a result, your company will get an advantage in the ultra-competitive social media market.
Social Media Managers Monitor Your Business’s Performance.
How can you know whether your social media campaign is effective and serving its desired purpose without someone who understands the metrics and data that reveals this information? A social media manager is specifically trained to track the metrics that matter and then adjust your social media strategy as needed in order to improve specific metrics. This is a vital step because it ensures your business isn’t wasting time and money by focusing on ineffective strategies. A social media manager can help to provide the tangible results that you desire.
Allow a professional to manage your company’s social media strategy and presence: A social media expert who is committed to helping you improve and preserve your online reputation. A social media manager is the ideal candidate for this position because of their significant training, skills, and experience. After they implement their innovative strategy, you will soon see the improvement was well worth the investment!
Book a free consultation today! There is no obligation, we want to understand a bit about your goals and your marketing vision. During the call we will best be able to advise you and direct you to the best services for you and your company.
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