Social networking is now an integral part of any marketing campaign, and the advantages of doing so are so great that anybody who does not take advantage of this low-cost resource is losing out on a fantastic marketing opportunity. It’s clear that social media marketing is a critical component of marketing success, and many marketers recognise the platform’s potential for brand growth. Here’s some advantages of using social media to market your brand.
Increased Brand Awareness
One of the most cost-effective digital marketing strategies for syndicating content and increasing the brand’s exposure is through social media. Since you will be interacting with a large audience, implementing a social media strategy will dramatically improve your brand awareness. To get started, create social media profiles for your brand and begin interacting with others. Simply having people interact with your content will increase brand awareness and begin building your reputation as a brand. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential clients, and the more people who know about your brand, the better.
Over 91 percent of marketers said that their social media campaigns significantly improved their visibility by spending just a few hours per week. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your brand.
More Inbound Traffic
Your inbound traffic is limited to your regular clients if you don’t advertise your brand on social media. People who are familiar with your brand are probably looking for the same keywords for which you already rank. You’ll have a lot of trouble reaching people outside of your loyal client circle if you don’t use social media as part of your marketing plan. Every social media profile you add to your marketing mix is a link to your website, and every piece of content you publish is another opportunity to acquire a new client. People from all walks of life use social media, and their experiences and attitudes are diverse.
Different people have different needs and think in different ways. Syndicating your content through as many channels as possible helps these people to find your brand organically. You will easily open your brand to a wider range of versatile clients all over the world through marketing on social media.
Improved Search Engine Rankings
While posting on social media can help your brand gain some website traffic, you’ll need to put in more effort to see meaningful results.
For achieving higher page rankings and attracting traffic to your brand website, search engine optimisation is critical. Although social media does not specifically boost search engine rankings, according to Social Media Examiner, more than 58 percent of marketers who have used social media for a year or longer have seen an improvement in search engine rankings. Being able to rank in the top positions for your keywords will drastically increase your traffic and continue to produce positive results for your brand.
Let’s face it, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results. If your brand website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimisation strategy.
Build high-quality content that incorporates your targeted keywords to give yourself the best chance of ranking higher on social media. Blogs, infographics, case studies, brand information, and employee images can intrigue and add credibility to your brand’s social media profile. When you start sharing good content, you’ll start to create a social media community of people who will “like” and “share” it. Most significantly, it gives you more chances to get in front of industry influencers who can write about your brand and connect back to you, boosting your search engine rankings directly.
Higher Conversion Rates
Your brand will have more conversion opportunities as its popularity grows. Every blog post, picture, video, or comment has the potential to drive traffic to your brand’s website. Via a humanization aspect, social media marketing helps the brand to make a positive impact. It personifies a brand as it interacts with clients by sharing content, commenting, and updating statuses on social media. People tend to do brand with one another rather than with corporations.
Over 51% of marketers claimed that taking the time to develop relationships with clients showed positive results in sales. The better impression you make on a visitor, the more likely they are to think of your brand when the need for your product or services arises.
According to studies, social media has a lead-to-close rate that is 100 percent higher than outbound marketing. Clients who follow your brand’s accounts also tend to trust your brand’s reputation more fully when it is interactive online. People use social media to keep in touch with their friends, families, and communities. Why not add your brand to the conversation because people are already talking about it? When they need your goods or services, they’re more than likely to recommend your brand to a friend, offering social proof of your brand’s efficiency.
Improved Client Satisfaction
Social media is a networking and communication platform. Using these channels to give your brand a voice is important for humanizing it. Clients enjoy receiving a personalised response rather than an automatic message when they leave feedback on your pages. Recognising each comment demonstrates that you are aware of your visitors’ needs and strive to have the best experience possible.
On your brand’s social media pages, every client interaction is an opportunity to publicly demonstrate your compassion towards your clients. If a person has a question or a concern, you can use social media to discuss the issue through interpersonal communication. Even if reacting to a client complaint, a brand dedicated to client loyalty that takes the time to write personal messages would inherently be perceived positively.
Improved Brand Loyalty
Developing a loyal client base is one of almost every brand’s key objectives. Given that client satisfaction and brand loyalty are always linked, it’s critical to connect with clients on a regular basis and begin building a relationship with them.
Social media is not just limited to introducing your brand’s products and promotional campaigns. These channels are seen by clients as a service channel through which they can interact directly with the brand. Millennials are recognised for being the most brand loyal clients of any generation. Millennials, who were born between the early 1980s and the early 2000s, are the biggest generation in US history and will soon dominate the entire market. According to studies, this group of clients is 62 percent more loyal to brands that communicate with them directly on social media.
Since these technology natives involve communication with their brands, brands must implement social media marketing to get the interest of their most influential clients.
More Brand Authority
Client satisfaction and brand loyalty all contribute to the authority of your brand, but it all boils down to contact. Clients perceive your brand as more trustworthy when they see you on social media, particularly when you respond to them and post original content.
Interacting with clients on a regular basis shows that the brand is concerned about their satisfaction and is willing to answer any questions they might have. Clients who are happy with a product or service are willing to spread the word, and they often use social media to do so. Clients who mention your brand on social media help to promote it and demonstrate its importance and authority to new visitors. Once you have a few happy clients who are willing to speak out about their good buying experience, you can delegate the ads to real clients who have enjoyed your product or service.
Social media marketing is possibly the most cost-efficient part of an advertising strategy. Almost all social networking sites allow you to sign up and create a profile for free, and any paid promotions you want to participate in are relatively inexpensive compared to other marketing methods.
Being cost-effective is a huge benefit because it allows you to make a higher return on investment and keep more money for your marketing and branding expenses. If you plan to use paid social media ads, start small to get a sense of what to expect. Fine-tune your plan as you gain experience and try increasing your budget.
Gain Marketplace Insights
One of the most valuable advantages of social media is marketplace insight. What better way to learn about your clients’ opinions and desires than to speak with them directly? You can see client interests and viewpoints by tracking activity on your accounts, which you would not be aware of if your brand didn’t have a social media presence.
Using social media as a supplement to traditional research can help you gather information that will help you better understand your industry. You may use additional resources to evaluate the demographics of your clients once you have a broad following.
Another useful feature of social media marketing is the ability to divide the content syndication lists by subject to see which types of content get the most views. These tools allow you to monitor conversions from different social media channels to find the best combination for generating revenue.
Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader – it requires work that can be supported by online networking tools.
To establish yourself as an expert, be sure to utilise social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority. When your social media campaign is aligned with other marketing efforts, your skills will be highlighted, and followers will look up to you. Being able to directly connect with your clients creates a relationship that they will value, allowing you to become a notable influencer in your field.
With consistent updating, the right social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more. There are virtually no reasons not to implement social media into your marketing strategy. Since it is so cost-effective, there is hardly anything to lose. Your competition is most likely already on social media, so don’t let them take your potential clients. The sooner you start, the sooner you’ll see growth in your brand.
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